In this lecture we discussed the extend of globalised media
now.
The main features of globalisation are the growing level of
connectedness between individuals, societies, nation states. Not only them but
also the exploitation of Third world countries such as blood diamonds and sweat
shops.
Our Daily Experience of Globalisation include:
-Social Media
-Brand Advertisement
-US TV Series
-Online Role Playing
-Global News Coverage
This all became important with the growth of communication
from the one to one aspect which was text.
To look at where it all came about with Global Histories we
can see certain structures that have lasted long enough such as the British
Empire. They kept books and documents.
Contemporary Media Globalisation
It occurs when activities take place in a global arena.
Are deliberately organised on a global scale.
Involve some interdependency
Watershed moments
9/11
The Role Of The Media
Heightened Sensitivity
Embracing "Difference"
Global Village
This term was coined by media theorist Marshall McLuhan in
the late 1960's
He described how the globe has been contracted into a
village by electric technology and instantaneous movement of information
Other theorists adapted this term in a less optimistic way.
Ingrid Volkmmer argues that;
World satellite news channels are enabling a 'global public
sphere' to emerge
she and other theorists deploy the terms cosmopolitan.
Cultural Imperialism:
is defined as the cultural aspects of imperialism.
Imperialism here is referring to the creation and maintenance of unequal
relationships between civilisations favouring more powerful civilisation.
Schiller also said that traditional, local cultures are
destroyed by bigger more powerful countries
Cultural Dependancy
Two key points can be made of this broadly Marxist case...
The dominance of US advertising
The wide dispersal of the advertising/branding imagery which
funds such media.
Schillers position has been criticised because...
it was developed in the 1950's and the 1960's
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